Coach · Author · Speaker · Polymath

The Mummy Shark.

Helping families anchor in faith, raising world changers, and living intentionally. One real conversation at a time.

70k+
Instagram Followers
15k+
TikTok Followers
150+
Brand Collaborations
10
Published Books
The Mummy Shark Coach Pam
Coach Pam The Mummy Shark

Fuelled by love, faith & grace

Pastor Mrs Pamela Adedayo, aka Coach Pam. A certified parenting and emotional wellbeing coach, qualified professional in childcare and young people's development, designated safeguarding lead, published author, content creator, social media influencer, homeschool mum of four, pastor's wife, and children and women's ministry leader who believes your family is your greatest ministry.

I live between the UK and Canada, and I am passionate about helping families thrive without burnout. My work sits at the intersection of faith, parenting, education, and intentional living.

I believe every parent has what it takes. They just sometimes need the right tools, the right community, and someone to tell them they are doing better than they think.

When I am not coaching or creating, you will find me homeschooling four very different little humans or researching about different aspects of life.

FaithPastor's wife, preacher and ministry leader
FamilyHomeschool mum of four
CoachingCertified parenting and wellbeing coach
CreatingAuthor, speaker and content creator

How I can help you

Everything I offer is rooted in faith, family, and real life.

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Parenting Coaching

Certified coaching to help you understand your child, your parenting style, and how to show up with more confidence and less guilt.

Book a session →
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Emotional Wellbeing Coaching

Supporting parents to regulate, heal, and show up as their best selves. Because you cannot pour from an empty cup.

Book a session →
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Homeschooling Coaching

Practical, faith integrated homeschool support for families choosing the home education path.

Book a session →
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Emotional Intelligence for Children

Helping your children identify, understand, and manage their emotions, building life skills that last forever.

Book a session →
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Navigating Friendships for Children

Equipping children to build healthy, godly friendships and navigate social dynamics with confidence and wisdom.

Book a session →
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Personality Assessment for Families

Understanding your family's unique personalities to reduce conflict, improve communication, and deepen connection.

Book a session →
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Personalised Family Systems

Creating a working family system that fits your life. Routines, rhythms, and structures that bring peace not pressure.

Book a session →
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Before You Become a Parent

For those preparing for parenthood. Get fully equipped before your baby arrives, because the best time to prepare is before you need to.

Book a session →
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Book a Rant/Vent Session

Real talk, practical wisdom, and faith grounded guidance to help you move forward in any area of life.

Book a session →
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Teen Coaching

Supporting teenagers through the challenges of identity, emotions, friendships, and purpose. Helping teens build confidence, emotional resilience, and a strong sense of self, rooted in faith and designed to prevent trauma before it takes root.

Book a session →

Resources built for real life

Courses, planners, and tools designed to help you grow in business, finances, content creation, and beyond.

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Premium Monthly Budget Planner

Your all in one tool for organising your finances with clarity and ease. No more confusing spreadsheets.

Get It Now →
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The Mum Creator Academy

A beginner friendly content creation course for mums who want clarity, confidence, and consistency.

Enrol Now →
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100 Profitable Products to Sell on Amazon

The shortcut to Amazon success. Know exactly what to sell and get a dedicated account manager for a full year.

Get It Now →
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Monetise Your Knowledge

You know more than you think. This course shows you exactly how to package your expertise and turn it into income.

View on Selar →
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Business Consultation

One on one business consultancy sessions to help you build, grow, and scale with strategy, clarity, and confidence.

View on Selar →
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Browse the Full Shop

More digital products, resources, and tools available in the full store. Something for every season of your life.

Visit My Selar Store →

Partner with The Mummy Shark

I am a faith-driven family and lifestyle influencer with an engaged, loyal community across Instagram, TikTok, and a growing YouTube channel. I have partnered with over 150 brands worldwide, creating authentic content that resonates with real families.

My audience spans the UK, Canada, USA, Nigeria, Ghana, Australia and across the world, predominantly millennial parents who value faith, intentional living, clean products, and quality education. They trust my recommendations because I only share what I genuinely believe in.

Parenting Faith and Family Homeschooling Low-Tox Living Baby and Toddler Children's Wellness Family Lifestyle Women's Wellness
70k+
Instagram Followers
15k+
TikTok Followers
150+
Brand Collaborations
4
Active Platforms

Let's create something great together

Every collaboration is bespoke. Whether you are a growing brand or a global name, I would love to explore how we can connect your product with my community in an authentic, meaningful way.

Reels, Stories, UGC, long-form content, product reviews, brand ambassadorships and more.

Request My Rate Card

Trusted by 150+ brands worldwide

Beaming BabyNano BebeSophie la GirafeMedelaLoveveryMomcozyArdoKendamilDoveNeutrogenaRevlonHippy ChickNUK BabyMomandaEwan the Dream SheepForever BedsBupsyCarifitMabel and FoxEasytotsLollipop CameraPurdy and FigFussy DeodorantDesenioVita CocoTwinklBiotifulLittle FreddieKiddyliciousSmartrikeJoolzKumonMojuFloretteBaby BubNipper and CoBibadoYour Baby Club UKLil Butterfly LondonLittle Yeo's OrganicBaya NaturalsLuv Me HairThe Wave CombFirmooSuper NutrioIzy Baby Beaming BabyNano BebeSophie la GirafeMedelaLoveveryMomcozyArdoKendamilDoveNeutrogenaRevlonHippy ChickNUK BabyMomandaEwan the Dream SheepForever BedsBupsyCarifitMabel and FoxEasytotsLollipop CameraPurdy and FigFussy DeodorantDesenioVita CocoTwinklBiotifulLittle FreddieKiddyliciousSmartrikeJoolzKumonMojuFloretteBaby BubNipper and CoBibadoYour Baby Club UKLil Butterfly LondonLittle Yeo's OrganicBaya NaturalsLuv Me HairThe Wave CombFirmooSuper NutrioIzy Baby
and many more — 150+ brand partnerships worldwide

Words that work for real families

Practical. Faith-rooted. Written for the parent in the thick of it.

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Where The Roads Lead

A beautifully illustrated faith based story for young children, planting seeds of truth early.

Buy on Amazon →
📘

Bible Memory Verse Colouring Book

An interactive colouring book helping children hide God's Word in their hearts through creativity.

Buy on Amazon →
📙

Before You Become a Parent

The must-read guide for expectant and aspiring parents. Fully armed, fully prepared, fully confident.

Get the Book →
📚

Browse All 10 Titles

Explore the full collection across parenting, faith, and family life.

View All Books →

Ready to work together?

Book your coaching session with Coach Pam. Using the Parenting Audit and Parent Perception tools, we will get to the root of what is really going on and build a plan that actually works for your family.

  • Parenting Coaching
  • Emotional Wellbeing Coaching
  • Homeschooling Coaching
  • Emotional Intelligence for Children
  • Navigating Friendships for Children
  • Personality Assessment for Families
  • Personalised Family Systems
  • Before You Become a Parent
  • Book a Rant/Vent Session
  • Teen Coaching

Book Your Session

Select the service you need and I will take you straight to booking.

Sessions via Zoom · UK and Canadian time zones · contact@themummyshark.uk

Book The Mummy Shark to Speak

Faith-forward, real, and zero fluff. Practical insight delivered with warmth, humour, and truth.

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Faith and Family

Raising children in the faith, practically and intentionally

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Emotional Wellbeing for Parents

Parenting from a regulated, grounded place

👩‍🏫
Homeschooling and Education

Why more families are choosing the home education path

✍️
Mums Who Create

Building a brand and creating content around family life

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Women's Empowerment

You were made for more than just surviving motherhood

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Before You Become a Parent

Equipping the next generation of parents before the baby arrives

Online Events and Webinars

Virtual keynotes, panel discussions, and online summits connecting with your audience wherever they are.

Enquire Now

In-Person Events

Church services, parenting conferences, women's gatherings, and community events across the UK and Canada.

Enquire Now

Let's make your event unforgettable

Virtual and in-person bookings welcome. Get in touch to check availability and discuss your event.

Send a Speaking Enquiry

Everything, all in one place

Find me on social media

Three pages, three very different vibes. Pick your flavour.